With the New Year fast approaching, it’s time to start thinking about those New Year’s resolutions. For small business owners, this means thinking up creative ways to expand/grow and improve your business with a series of little changes that make a big difference.
Here are five simple recommendations to start a new business year off on the right foot:
- Expand Your Online Presence
Building a bigger online presence is a great way to expand your business, whether it’s through creating your first online storefront or developing a social media account. By making your business accessible online, customers can quickly learn about what you’ve got to offer, stay updated with any changes to your business plans, and contact you with any questions or concerns. Online shops are also a great way to expand your market to people outside your hometown!
- Refine Your Brand
These days, refining your brand heavily relies on your online presence, so this tip is especially effective for small business owners looking to refresh their brand for the New Year. The yearly “post-holiday slump” is the perfect time to start working on planning for new products, marketing techniques, and even just some general visual rebranding.
- Diversify Your Hiring Portfolio
One of the best ways to expand your business is to hire a wide range of employees with different sets of experiences and from different backgrounds. Having a diverse workforce isn’t just great for getting advice from all sorts of people– it’s also essential for creating a positive, welcoming environment in a world full of prejudice.
With a massive pool of young people now looking for employment opportunities, you can easily find many people willing to work as long as you treat them with respect.
- Build on Employee Benefits
One of the best ways to attract new hires and retain employees is to expand on employee benefits. Good health insurance, reliable payroll, and adequate paid time off are some basic yet essential ways to give your employees the care they deserve.
As an employer, it’s your job to ensure employees have the resources they need to succeed. If you’re curious about what benefits you should add to your company, speaking with a benefits broker is a great place to start.
- Continue to Foster a Positive Work Environment
Creating a respectful and positive work environment is essential to running a successful small business. Listening to employee criticism and workers’ suggestions, as well as providing adequate scheduling, are just a few of the ways you can build a more positive workplace.
The internet has also opened up several new opportunities to improve working environments. The rise of remote work, for example, allows employees to do work from home if necessary– this is especially useful for disabled workers who might not always be able to make it to the office. Hiring internally for roles can also help build employee trust and morale since it’s a strong sign of job security.
Small Business New Year’s Resolutions
Brabo’s payroll service solutions offer small businesses of all kinds the tools for success. From employee benefits like health insurance and disability to streamlined payroll services, we provide all the services a small business could need.
Schedule a consultation today to find out more about what we offer!